Well, the press release went out today

It's been out for about 20 hours now and I saw almost nothing from it.
I got 2 new people signup for the free C__ giveaway and noticed maybe 20-40 visitors in traffic.
I was told I'll see more over the next few days.
I hope so. I didnt want to spend over $300 and get no results.
I was also told that PR is an ongoing thing and I should put out a press release every month.
Ugh! How expensive is this going to get?

I am starting to see more Google traffic though, so Im happy about that.